Read media metrics without turning them into promises
Use traffic and AI-referral indicators as context. Agree on the publication deliverable separately.
Understand what is being measured
The media library presents site-level traffic and other available indicators. Site-level visits are not the promised readership of your article. Read the selected offer’s conditions and discuss your objective with the team.
Use AI-referral evidence carefully
An observed AI-referral source is an indicator about a media site. It is not a guarantee that an AI system will crawl, cite, rank or recommend your brand or a future publication. Use this information alongside subject relevance and editorial fit.
Agree on a checkable delivery
Confirm the publication specification before ordering. Use the order’s communication and delivery record to check what was agreed and what was delivered. Keep publication evidence separate from forecasts about marketing performance.