Build a media shortlist you can actually compare
Start with your audience, then compare the scope and price of a publication—not just a traffic number.
Less guesswork.
Better decisions.
Practical notes on choosing media, working with clients, and keeping publication projects on track.
Keep client approval separate from the purchase
A clear handoff between a proposal, an approval and an order prevents expensive misunderstandings.
Read media metrics without turning them into promises
Use traffic and AI-referral indicators as context. Agree on the publication deliverable separately.
Looking for deeper SEO / GEO reading?
Our existing procurement notes remain available in the research archive.
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